New Zealand’s eating habits are shifting, from family-sized portions to compact, high-function snacks. Appetite suppressant drugs are reshaping what ends up in our fridges and driving demand for smaller, nutrient-dense and purpose-driven foods.

In this episode, Jenni Rutter, Intellectual Property Partner, is joined by Nicola O'Rourke, Co-founder and Managing Partner at Founders Advisory, to explore how these trends are disrupting the food and beverage space and what businesses need to know as consumers move from eating more to eating smarter.

They also discuss:

• The impact on consumer food demand.
• How the food and beverage industry is responding and where there is room for innovation.
• Potential opportunities for the New Zealand food and beverage industry.
• The rise in demand for functional, nutrient-dense products.

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About the guests

Nicola O’Rourke

Co-founder and Managing Partner, Founders Advisory

Nicola has 22 years’ experience in the consumer packaged goods (CPG) industry across a range of disciplines, including marketing, sales, new product development and operations. Throughout her career, she has launched over 200 products into global markets including Australasia, USA and China.

Nicola is the co-founder and managing partner of Founders Advisory, a business that invests in and advises branded CPG businesses with the aspiration to scale at speed across international markets. In addition, Nicola holds board and advisory roles across the CPG export and food and beverage sector for some of New Zealand’s most loved brands.

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